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An experimental website that tracks the life cycle of a plastic product. Where does your favourite item come from?
IUAV University of Venice
Laboratory of Communication Design
Professor Luciano Perondi with Lorenzo Toso
AY 2020/2021
Coworkers Paola Abbiati, Nicolò Ciaccia (web developer)
Goals Raise awareness on marine litter, organize and visualize data
Concept This website tracks the life cycle of a plastic product: once the barcode number is inserted, it is easy to see its journey, from production to disposal. The interactivity between different areas of the grid and the layered data allows one to experience the platform in a playful non-linear way.
For this project we designed a handwriting typeface that matches the platform's global style. It is downloadable free of charge → ABC-Regular
Website www.plasticroutetracker.com