A big wall that shows the biological and folkloristic value of the Venetian lagoon through the representation of fish farming’s ancient crafts
IUAV University of Venice Laboratory of Communication Design Professors Daniele Balcon and Gianni Sinni with Otto Climan and Giampiero Dalai AY 2019/2020 Coworkers Federico Artuso (illustrator), Giacomo Dalpane Goals Communicate the sustainable way of working of EcorNaturaSì co., justify the product’s price Concept Venice lagoon’s fish farms are particular environments rich in biodiversity. Over time, Venetian inhabitants invented specific fishing techniques which preserved flora and fauna. In our project, these ancient crafts have been told from a folkloristic point of view. For example, the dialectal component was enhanced as it is very important in this area